The Book of
Judo Management

Who isn’t part of an organization?

As social beings, we live in families, work in companies, and engage in groups with common purposes.

We all need leadership, negotiation skills, and adaptability to changes. From the judo perspective, these changes are opportunities, and this book guides us to surpass ourselves, inspired by the philosophy of Jigoro Kano.

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Claves para potenciar la innovación en las organizaciones a través de la filosofía del judo

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Apply the philosofy of Judo to the leadership in times of great uncertainity

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Comment appliquier la philosophie du Judo au leadership, à la négociation et à la stratégie en des temps incertains.

Who’s Behind the Book
Judo Management?

Ferran Agúndez

With over 20 years of experience leading teams and projects, I combine my business background with Judo principles.

Through Judo Management, I help professionals enhance their leadership and management skills by applying the values of efficiency, cooperation, and adaptability.

What do readers say?

Judo Management is a brilliant work that connects the philosophy of judo with business leadership. Through profound narrative, the book illustrates how principles from this martial discipline—such as continuous improvement, cooperation, and efficient use of energy—can be applied in the corporate world. With clear examples and personal experiences, the author emphasizes the importance of interaction and mutual learning within organizations, motivating leaders and teams to move forward together. This book offers a unique perspective for those seeking an effective and different approach to management.

Excellent book and a great way to apply judo principles to organizations. Easy to read, with clear and logical proposals. Highly recommended.

I recently acquired Judo Management and enjoyed it immensely. As a judoka with 35 years of experience and an entrepreneur in innovation, the book reminded me of many moments when I linked judo to business innovation. Ferran Agúndez explains judo principles for both judokas and non-judokas, applying them to business situations and team management. I was pleasantly surprised by the integration of judo into the Design Thinking process, something we also use in design projects. I congratulate Ferran for conveying the values of Judo Management to the business world.

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