About me - Judo Management - The training for innovative companies

Ferran Agúndez

Founder of the Judo Management method

Starting my professional career at PricewaterhouseCoopers in the financial area, for the past 20 years I have held various positions in industrial companies, managing commercial and operations teams with a focus on projects and the development of sales channels.

Currently, combining my experience and passion, I offer training to improve management by applying the ideals of Judo: efficient use of energy and progress through cooperation. “Yield to win” — Jigoro Kano.

I am an accredited advisor by ACCIÓ – Agency for Business Competitiveness, and part of the team at Abinitio Consulting.

Advisory Council

The members of the Judo Management Advisory Council are judokas who have experienced the incredible parallel between our professional careers and judo.

In the advisory council, we share ideas and experiences around the application of judo to all types of organizations: companies, non-profits, professional associations, universities, and educational centers.

Our goal is to generate new content to enrich our experience and share it with society, following one of Judo’s principles, “jita kyoei” – mutual support for progress.

Willem Visser

Advisory Council

Willem Visser has over 45 years of experience at the highest levels. His personal motto is to develop potential in life, meaning he always pushes his own limits while ensuring others do the same.

He is an 8th Dan in Judo, a four-time Olympic Judo coach, and trains executives, board members, directors, and managers. His goal as a coach is to enhance performance and learning opportunities for others, while also expanding leaders’ effectiveness in teaching or improving management skills to aid others in their development.

Willem has led coaching projects for various renowned companies and has been a guest lecturer at top universities in the Netherlands and abroad. He has also worked as an executive for the Department of Justice, the Police, private companies, and national and international sports federations.

In these roles, he developed a method for achieving self-management:

– Key objective: through group functionality, self-discipline, and self-assessment, individuals can reach responsible self-determination.

Many executives have advanced to higher levels using this method, which he also applied in his Olympic coaching activities.

Xavier Ferràs

Advisory Council

Innovation, Strategy, Entrepreneurship, and Technology Professor. Consultant, speaker, blogger, and entrepreneur. PhD in Business Administration from UB (2009). MBA from ESADE (2002). Senior Telecommunications Engineer from UPC (1993).

Currently, I am a professor in the Department of Operations Management, Innovation, and Data Sciences at ESADE. I have also collaborated with Deusto, EADA, EAE, UOC, UPC, and IQS in designing and teaching courses on innovation, strategy, and technology management. I am a partner and advisory board member of Connociam, a strategy and innovation consultancy.

Until 2012, I was Director of the Business Innovation Center at ACC1Ó (Catalan Agency for Competitiveness), responsible for technology transfer and business innovation policies for the Generalitat de Catalunya.

Previously, I served as Director of Business Development at CIDEM (2005-2008), Head of Innovation at CIDEM (2001-2005), and coordinator of the first Strategic Innovation Plan for the Generalitat de Catalunya (2001-2004).

As part of my role at ACC1Ó, I was a member of the governing bodies or boards of various institutions linked to innovation and technology: biomedical cluster (BIOCAT), aerospace cluster (BAiE), Aerospace Technologies Center, Materials Technology Center, Barcelona Media Innovation Center, Foundation for Research Centers of the Generalitat, Catalan Foundation for Research, or Creafutur foresight institute.

Previously, I was an executive in the automotive sector and an associate professor of electronic engineering at the Higher School of Telecommunications Engineers in Barcelona.

I am also the author or co-author of several articles and publications on innovation and technology, including the books “Innovation 6.0: The End of Strategy” (Plataforma, 2010) and “Passion for Innovation” (Granica, 2006), published together with Franc Ponti (EADA Business School).

The way of Judo is to learn the most effective use of physical and mental energy.

Jigoro Kano, the founder of Judo.

What is your path in Judo?

The Mothod

Judo Management merges Judo principles with management techniques for a multisensory learning experience that optimizes personal and professional development.