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Training with an innovative methodology. Take advantage of analogies between the management and the basics of Judo – “the flexible path”  – to improve organization skills to face a complex environment.

” Judo is the way to the most effective use of physical and mental strength. By practising attacking and defending it develops body and soul and becomes part of being, both in body and spirit. In that way one is able to perfect oneself and to be valuable to the world. This is the ultimate goal of the discipline of judo. Anyone planning to follow the road fo judo should above all engrave this lesson in his heart.” (Jigoro Kano , founding father of Judo)

The Judo way to

  • Leadership development

  • Innovation strategy

  • Developing sales teams

  • Negociation

  • Managing uncertainty

JUDO MANAGEMENT (Spanish edition)

JUDO MANAGEMENT: Claves para potenciar la innovación en las organizaciones a través de la filosofía del judo (Spanish Edition)

En el libro se han desgranado las sorprendentes y numerosas analogías entre la práctica del judo y la práctica del management. Desde los principios científicos de ambos, hasta el similar despliegue de valores, estrategia, liderazgo e innovación en los dos campos, buscando siempre sus puntos de conexión conceptuales. Management y judo son dos filosofías de desarrollo personal. Son dos tipos de humanismo que nacen en el mismo momento del tiempo en dos culturas diferentes, EEUU y Japón, y que persiguen un mismo objetivo: la formación de personas íntegras y socialmente comprometidas. La formación de líderes capaces de aportar valor a su entorno, a sus equipos y a la sociedad en general
El libro describe también un método práctico de formación directiva basado en los principios del judo. Una propuesta que consiste en simular una sesión de judo, con toda su simbología conceptual, en programas de formación directiva. Mediante una serie de ejercicios y de prácticas experienciales, los directivos se ponen en la piel de un judoka, juegan con las fuerzas de un rival (uke), experimentan sensaciones de balanceo, desequilibrio y contacto. Y entienden que no existe ningún oponente invencible, sino que en el tatami (como en la empresa, o como en la vida) siempre gana aquél que adopte la mejor actitud y posición competitiva y sea capaz de utilizar positivamente las fuerzas del entorno (como las de los mercados o como las de la fortuna) en beneficio propio, creando valor para él mismo y para los demás. Esa es la máxima del judo: Jita-Kyoey. Amistad y prosperidad mutuas.

About us

Judo, which is Japanese for “the way of flexibility”, was founded by Jigoro Kano at the end of the 19th century with eminently training purposes. To combat his physical weaknesses, Kano began practising ju-jitsu, a martial art without weapons developed by and for samurais, discovering through his practice that he was not only become stronger physically but also intellectually and therefore could apply it to his life experiences. That is why judo embodies, as well as the citius altius fortius (faster, higher, stronger) of the Olympic programme, which it has been part of since 1964, an additional intellectual and moral dimension, in the words of Jigoro Kano: “The main goal of Judo is to instil in the soul of man a spirit of respect for the principles of maximum efficiency, and prosperity and mutual aid to be applied to your life.

Judo is not just storytelling, a tale to accompany the principles, tools and tasks of management, it is management in itself. It is learning to use resources effectively and efficiently. Using it as input and associating it with the appropriate input can achieve the desired effect. The key is to correctly associate the verbal message and the visual stimulus. The design of the event with a multi-sensory integration of information contributes to strengthen the message and enhances the learning experience.

Currently the judo management method, in addition to verbal and visual presentation, also combines performing judo exercises for non-judo practitioners, and in this way the participant focuses better and absorbs more content for which the event has been organised.

This is an innovative format that updates and provides training for professionals in a world that is constantly changing and becoming increasingly faster. There is no doubt that it is necessary to find proposals that break with rigid frameworks and events that resemble each other. The goal is that attendees will be inspired and leave with a unique souvenir, just like Nelson Mandela in Barcelona ’92

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